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THE VALUE OF SPECIAL LIBRARIES
2008 CASLIS Ottawa Seminar

CASLIS Ottawa is pleased to invite you to a two-day seminar to explore the value of special libraries – how we measure it and how we communicate it. The seminar will be held January 23 and 24, 2008 at 395 Wellington Street.

Special libraries – whether corporate, government or not-for-profit – face the constant struggle of justifying their existence and budgets and of explaining their value to their stakeholders.

Over the course of two-days, participants will have an opportunity to learn about:

  • how to define performance measurements that matter to stakeholders;
  • how to measure the value of our web presences;
  • how to align our measurements with those of the larger organization;
  • how libraries avoid failure and survive; and
  • how to build relationships to maximize our impact and increase our effectiveness and visibility.

The seminar includes a keynote presentation by Margaret Haines, University Librarian at Carleton University, on evidence-based librarianship and special libraries, highlighting the importance of information practitioner research and how we can improve the use of research in our professional practice.

At the end of the first day, participants are invited to join their colleagues and friends for an evening reception at Ottawa's French-styled eatery, the Metropolitain Brasserie. The brasserie's Parisian-inspired décor is the perfect backdrop, with its red velvet draperies, for this reception of delectable hot and cold hors-d'oeuvres.

Program | Abstracts | Speakers | Sponsors


Program

Day 1 - January 23, 2008

Time Topic Speaker
7:30 Registration and Coffee
8:30 Welcome and Opening Remarks Cabot Yu (CASLIS Ottawa)
Barbara Clubb (Ottawa Public Library)
8:40 Keynote Address: Evidence-Based Librarianship and Special Libraries Margaret Haines (Carleton University)
9:30 Networking Coffee Break
10:00 Communicating What Makes Us “Special”: Increasing Our Influence with Current & Potential Clients Erika Steffer (Russell Reynolds Associates)
Robyn Stockand (National Bank Financial)
12:00 Lunch
13:30 Top 10 Reasons Libraries Fail Jane Dysart (Dysart and Jones)
14:45 Networking Coffee Break
15:15 Top 10 Reasons Libraries Fail (cont’d) Jane Dysart (Dysart and Jones)
17:30 Reception
Join your colleagues and friends for an evening reception at Ottawa's French-styled eatery, the Metropolitain Brasserie. The brasserie's Parisian-inspired décor is the perfect backdrop, with its red velvet draperies, for this party reception of delectable hot and cold hors-d'oeuvres.
Tickets include hot and cold hors-d'oeuvres. Cash bar service will also be available.
Ticket price: $15

Day 2 - January 24, 2008

Time Topic Speaker
8:30 Registration and Coffee
9:00 Meaningful Measures: Defining and Pursuing Performance Measures That Matter Rebecca Jones (Dysart and Jones)
10:15 Networking Coffee Break
10:45 Meaningful Measures: Defining and Pursuing Performance Measures That Matter Rebecca Jones (Dysart and Jones)
12:00 Lunch
13:30 Measure for Measure – an Internet Comedy of [T]errors: Web Performance Measurement Kelly Kubrick (Online Authority)
15:00 Networking Coffee Break
15:15 Roundtable: What can CASLIS do to help create performance measures that matter Facilitator: Robyn Stockand (National Bank Financial)
16:00 Wrap-up  
16:30 Seminar Ends

 


Program Abstracts

Evidence-Based Librarianship and Special Libraries (Margaret Haines)

Communicating What Makes Us “Special”: Increasing Our Influence with Current & Potential Clients (Erika Steffer / Robyn Stockand)
Successful relationship building and service positioning requires identifying our value proposition and communicating it persuasively to clients. Join us as we focus on developing the interpersonal and influence skills special librarians need to build and leverage professional relationships, maximize our impact and increase our effectiveness and visibility.

Top 10 Reasons Libraries Fail (Jane Dysart)
Ever been asked to justify your existence? Is your case there? Is your support waning? Or do you even know that it might be waning? Do you know who your key stakeholders are, today? It's better to know the top 10 reasons why libraries fail so that you can take action & choose your own destiny before someone else does. Learn some survival strategies based on real world experiences.

Meaningful Measures: Defining and Pursuing Performance Measures That Matter
(Rebecca Jones)
Libraries must identify and measure behaviours that are important to their stakeholders. These measures must demonstrate that the library is making a difference. This session focuses on defining, analyzing and communicating performance measures, and provides a framework for implementing a performance measurement system that is meaningful to your situation.

Measure for Measure – an Internet Comedy of [T]errors: Web Performance Measurement (Kelly Kubrick)
What do organizations need to do to develop practical and standard frameworks against which they can measure website objectives and in turn, enable them to report consistently on progress and success to management?

  • Develop an Internet Performance Measurement framework
  • Articulate Internet-specific outcomes, outputs and indicators
  • Show the results of your Internet investments.

Speaker Biographies

Jane Dysart (Dysart and Jones)
Prior to founding D&J, Jane Dysart spent seventeen years as Manager, Information Resources for Royal Bank of Canada, where she was responsible for developing and managing its state-of-the-art information resources department. Jane is a frequently requested speaker for information professionals on topics of vision, leadership, managing change and information technology.

Margaret Haines (Carleton University)
Since May 2006, Margaret Haines has served as University Librarian at Carleton University. Prior to this position, she served as Regional Director of Research and Knowledge Management at the British Department of Health as well as past-President of the Chartered Institute of Library and Information Professionals.

Rebecca Jones (Dysart and Jones)
Rebecca Jones is a partner in “Dysart & Jones Associates”, a firm specializing in library consulting and strategic planning. She is also Chair of the Advisory Board, Professional Learning Centre, Faculty of Information Studies, University of Toronto.

Kelly Kubrick (Online Authority)
Kelly Kubrick is an Internet marketing consultant, trainer and speaker who helps organizations succeed online. As the former Director of E-Commerce Development with Time Warner’s publishing division in New York, she oversaw the planning, development and launch of more than 60 websites for such brands as In Style, Fortune, PEOPLE, Sports Illustrated and TIME.

Robyn Stockand (National Bank Financial)
Robyn Stockand refers to librarianship as a vocational calling. Her role as Coordinator of the National Bank Financial Corporate Library provides ample opportunities to pursue her passion for research, sharing knowledge and contributing to the organization’s success. Robyn has been involved in a number of CLA activities, most recently taking on the role of Vice-President/President Elect of CASLIS.

 


Sponsors

CASLIS Ottawa gratefully acknowledges and appreciates the support of the following organizations:

Gold

Silver

Bronze

 


XIST Inc.

Web design by XIST Inc.
Library and Information
Science consultants

CASLIS National
Hosting by
Storm Internet Services
Storm Internet Services

CASLIS Ottawa Chapter, c/o Canadian Library Association, 328 Frank Street, Ottawa, Ontario, K2P 0X8
Tel: (613) 232-9625, Fax: (613) 563-9895, Webmaster: info@caslisottawa.on.ca

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Last updated: January 15, 2010