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Environment & Context{Failure to see changing patterns in your community Organizational changes Demographics Economic conditions User behaviors >3G3$G$$1Tool: Environmental ScanningA broad-ranging, mind-stretching effort to monitor and interpret social, political, economic, ecological, and technological events Landscape  terrain, bumps, growth areas WHY? To spot budding trends and conditions which will impact your environment@I  N 2%Techniques for Environmental ScanningSystematic monitoring & study of current events Futures research  Futurist & futurists Scenarios Qualitative & subjective, speculative Helps lengthen planning horizon Translate an inkling of a future opportunity or threat into a clearer strategic issue/answer http://www.dysartjones.com/blog_archives/2006_02_01_archive.shtmlXZBZC  <  ] B3  jForesight is not enough to guarantee a profitable journey toward the future & [but] without foresight, the journey cannot even begin Hamel & Prahalad Competing for the Future$ . 4XWhat do you see? What s happening/impacting?`Around you Your operation Your organization Your industry Your community Your country Your world a" a )oOperation Context: SWOT&lOperation Context: SWOT/SoWOTMThe implications of our strengths, weaknesses, threats and opportunities are:NN5Why? Environment & Context New technologies New processes New social structures & behaviors New world issues New government policies & regulations New funding models :6Monitoring Tools/ResourcesStephenslighthouse.sirsi.com Stephen Abram ResourceShelf.com Gary Price ShiftedLibrarian.com Jenny Levine SearchEngineLand.com Sullivan & Sherman Infotodayblog.com Information Today RSS feeds? Conferences? Z.7Why? Community Focus 48+Community Focus Tool: Market Segmentation+ 9Selecting Target Markets Preferred markets should be: Attractive or Profitable Can they  support you? Can they  buy your offerings? Relevant Do they need your types of offerings? Is there a huge barrier to entry for you? Strategic Do they fit with where you want to go? Measurable Can you clearly define who is in the segment? Accessible Can you get to them? Delivery channels in place? *ZZ7Z ZPZ Z'Z Z.Z Z1ZZ7 P   '   . 1l :Market Opportunity No organization can be all things to all people Segment your market to focus on those targets most critical to your organization Develop products & services especially for those markets Key customers Focus attention & resources JZcZZZc;Why? Community Focus Failure to align with & engage the community, especially in the wake of changes 360 in-depth awareness? Stakeholders? Niche/uniqueness? Proactive? Promotion vs engagement XQZ\ZZ P \$$<Community Focus ToolInformation Audit & is a systematic examination of information use, resources and flows in order to establish the extent to which they are contributing to an organization s objectives. The audit is verified by reference to both people and existing documents. Adapted from Aslib Information Resources Management Network (http://www.aslib.co.uk/info/subjectsinfoaud.htm) 6slH(=Information AuditFinds out about: information use information needs information flow attitudes & perceptions about info information cost & value issues & challenges Opportunities "  # f P  f $f>Information Audit% Identifies opportunities to use information resources for strategic advantage & strategic decision making Provides opportunities for information professionals to identify key partnerships and develop marketing opportunities Information Audits by Rebecca Jones, Jan 2004, Searcher Z!" ZZflv= f?Audit Focuses on1. Clients What do they need? What do they value? 2. Content What have we got? What do we need? 3. Value or cost of information How much are we spending? What s its value to the clients? 4. Information flows How is it shared? What s impeding its transfer? ( nZZ(nKZ nZZ#Z nZZ;nKZnZZ0nKZZ ( # ; 0   A?Tool: Market Analysis Understanding your organization & market? Its business - mission, purpose Strategic imperatives & objectives & key players Relationships Identifies opps to use info resources for strategic advantage & decision making Provides opps for info pros to identify key partnerships & develop marketing opps * $JkJ@ B6Studying Your Market Building Organizational Foresight7"Starting points Annual Report Strategic Plan Organization Chart  official and unofficial Your boss & executives in key areas Clients0ZxZ x CDigging for InformationConversations Communities of Interest Interviews: F2F, or by telephone your own, or through a third party Understand their situation, objectives, issues Focus groups Surveys or questionnaires \GZRZ'ZZG R ' F*Why do libraries fail? NO Clear Direction.+"Where is your library/service headed? What it s key focus? Key strategies? Stakeholders know and understand the direction? Planning & Visions 2} G,Direction Tool: Business Planning Framework+Why? Where? Who? What? (W) How? 5 Ws @+ZZ&$$ TPurpose Direction Market / Clients Products & Services Capabilities / Resources H I Our Purposeg Established to diffuse knowledge among area subscribers The Niagara Library, 1800 Why do we exist?(9/9/JWhy Do People Use Our Services?Knowledge To learn something To gain new insights, understandings Problem Solving Acquire information for decision-making Entertainment Books, videos, CDs, relaxation tools Community  8(%  8(% KDirection Requires a Vision A target that beckons An image of a possible desired future state of affairs; preferred future WHERE you are going A state that does not presently exist and never existed before Realistic, credible and compelling  If you can dream it, you can achieve it Walt Disney :7[LVisions vs MissionsBA vision is a clear mental picture of a future organization WhereCB$ cA mission is a written description of what business we are in, and how we are going about it. Why dd$M N'Articulate a Future Create a Direction& ... so full of exciting possibilities that no one will be able to rest until it is achieved. No current trends lead inevitably to this envisioned future -- it demands a leap of faith & an ungodly amount of hard work. C. Farren & B. Kaye The Leader of the Future LZ$$$*'mStanding in the Future(Creating a preferred future: In 2012 we will be & . - our clients/markets will be & . - our offerings (products/services) will be & . - I ll be & .. OBWhy do libraries fail? Not Playing a Key Role in the Value Chain8Is your library critical to the organization? Do you have a deep understanding of the organization & your role in creating value? What are they trying to do? Bring more people or businesses to the community? Sell more products or services? Who are their clients? What impact do you have on their clients? .ZsZSZAZZ-sS*    (n"Alignment: Key stakeholder support^Key stakeholders: stake of support or demise Test goals with them before proceeding to tactics__P)Why? Aligning Plans & Staff Expectations nCascade& Purpose Direction for next 2-3 years -- strategic plan Annual business plan -- annual achievements & resources needed Department & individual plans and expectations R ZZZZ   Q'Why? Communication & Influencing SkillsIf you can t get your message across to your key stakeholders in a way that engages them, you have no chance! Not just getting the message across but ensuring action on their behalf Resources support Partnering Commitment 6) ( $$jCommunication: The WIIFM factor"Communication isn t about PowerPoints, memo s, blog postings, emails or presentations Communication is about helping people understand: What s in it for them Where they fit When things are supposed to be done Who s supposed to be doing what How they are supposed to be done&,  %k!Communication: Defined & detailedTEnsuring Communication WorksKnow your own style UEnsuring Communication WorksKnow the recipients decision-making style and how to engage with them: Consensus Broad-based collaboration Trusted few collaboration Independently made BGSG Q$VInfluencing Skills: ToolsPacing -- technique of varying your communication style to match that of other people Inquiry -- listening carefully to what people are saying & asking questions to fill in the gaps Leading -- transmitting info in a way that leads people to talk about possible solutions rather than your imposing solutions upon them; i.e. storytelling Proposing -- presenting possible solutions/ choice of options M V 6W( At The Table Voice$To move to the decision-making table: Clear direction which can be articulated Cross-functional experience Financial understanding of ROI & investments Presence Rebecca Jones research for SLA Executive Institute, Information OutlookB&{H& { HXCWhy do libraries fail? Challenging Thinking Patterns & Taking RisksYDefinition of InsanityL Doing the same thing over and over again expecting different results! (LK$ZParadigms & LearningParadigms = set of rules Learning Only Rules Don t try anything new Don t make mistakes No mistakes = no learning After action reviews6.,/.,/ [/Thinking Pattern Tool Paradigm Shift Question`What today is impossible to do, but if it could be done would fundamentally change what you do? 2a>$ $$ \2Why do libraries fail? People: Leadership & TeamsLeaders Set the tone in any organization Understand the environment & engage the community Have a clear direction and communicate it Are fair Support & develop their staff Plan for the future    ]$Leadership is not a spectator sport.%% Leaders do not sit in the stands and watch. Neither are leaders in the game substituting for the players. Leaders coach. They demonstrate what is important by how they spend their time, by the priorities on their agenda, by the questions they ask, by the people they see, the places they go, and the behaviors and results that they recognize & reward. The Leadership Challenge, Kouzes & Posner DZd     ^6Leadership Challenge Demonstrate what is important by:$7!how they spend their time, the priorities on their agenda, the questions they ask, the people they see, the places they go, the behaviors and results that they recognize & reward,>| Planning: direction Priorities: Set & keep Identifying, Ranking, Deciding, Balancing, Replacing/Sacrificing Services Questioning/understanding Relationships/partnerships & communication Modeling behaviors; re-enforcing positive behaviors <+K|+K| _Complex Systems3The ability to learn is a defining characteristic of being human; the ability to continue learning is an essential skill of leadership Learning to learn is key to becoming a leader Leadership in this world of ever-accelerating change requires both the wisdom of our elders & the insights of younger people`eGeeks & Geezers: How Era, Values & Defining Moments Shape Leaders by Warren Bennis & Robert Thomas0f2 OEras & differences Defining moments that unleash abilities, force crucial choices, & sharpen focus; crucible as training ground for future leaders Practicing as performing Z aLeaders$\create meaning out of events & relationships have the ability to process new experiences, to find their meaning & to integrate them into their own life  adaptive capacity have courage, optimism, tenacity & self-confidence are first class noticers  can recognize talent, identify opportunities, & avoid pitfalls have neoteny  retain youthful qualities as adults (curiosity, playfulness, eagerness, fearlessness, warmth, energy) ( ,Gjf Ideas for developing leaders Understand the geeks, the up and comers, who are concerned with meaning/ significance & making a difference, in collaborating, experimenting Look for more collaborative ways of doing things & technologies that support this globally Be bold, try things, learn from failures/ mistakesZ g&In Summary: Libraries fail because of Failure to see changing patterns in the community Failure to keep up with new developments/trends Failure to align with & engage the community, especially in the wake of changes Failure to identify key market segments/clients Having no clear direction \"    h%In Summary: Libraries fail because ofP 6. 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R(   ~  s *i@l `}  @   s * v l @ "(H  0޽h ? ̙33  " R(   ~  s * l `}     s *xl   "(H  0޽h ? ̙33 " <(   ~  s * lp@  ~  s *4 l `    H  0޽h ? ̙33 0 ~(  ^  S h   x  c $ h9 f   H  0ηo~ ? ̙3380___PPT10. 1n/ 0 ~ (  d  c $h"   r  S  h% f   H  0ηo~ ? 330 0 $(  d  c $h"     s *T h% f   Let s start with what s around you -- your environment, the context within which you operate Big & bigger context & environmental issues Onion/russian doll analogy Org changes -- merger -- layer of management gone, champions gone Demographics -- PL example Ec conds -- we all know what happens when there s a downturn (as in the US for last few years -- is it our turn now, signs aren t good around here) User behaviours -- young people in community using IM, handheld revolution , >H  0ηo~ ? 33"5 0 (r(  (d ( c $h"    ( s *\c h% f   \HNew tech -- always new tools, awareness & evaluation -- monitor Gary s, danny s, cohen, levine& ..RSS New processes -- streamlining using tech, virtual teams Social structures -- single parent families, time, & World issues -- tsunamis, hurricanes, wars $$ -- creative (IL keynote comments)H ( 0ηo~ ? 336 0  0(  0d 0 c $h"    0 s *m h% f   LMichael Stephens, Aaron Schmidt Connie Crosby Meredith Farkas Helene Blowers7H 0 0ηo~ ? 3380___PPT10.._\7 0 ?7@8(  8d 8 c $h"   + 8 s *r h% f   Who is your community? How big is? Is everyone in that community of strategic importance to you? Do you have the resources to serve everyone in the same manner? H 8 0ηo~ ? 338 0 }`@(  @d @ c $h"   q @ s *z h% f   Determine your potential market Put boundaries around your marketplace How big? Where? What is it? What is it not? Who is in it? Who is not in it? N 'N 'N H @ 0ηo~ ? 339 0 H"(  Hd H c $h"   ~ H s * h% f   H H 0ηo~ ? 3380___PPT10..\: 0 PW(  Pd P c $h"    P s * h% f   A-Why are you doing this? Why is it important?H P 0ηo~ ? 33V; 0 X(  Xd X c $h"    X s * h% f   |What do you know about your community? Niche/uniqueness -- to do you provide some distinct service or product that your community could not otherwise get? In what way are you unique? What s your niche? If your patrons or clients can get the same thing elsewhere and it s easier to do so, why wouldn t they? If you didn t exist, what would the community do? What do you have that others don t? How can you use that to engage your community? H X 0ηo~ ? 33< 0 `"(  `d ` c $h"   ~ ` s * h% f   H ` 0ηo~ ? 3380___PPT10..0[= 0 h"(  hd h c $h"   ~ h s * h% f   H h 0ηo~ ? 3380___PPT10.. 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Break it down 3 year strategic plan --> one year business plan with specific goals & objectives, broken down by quarter and related to individual s performance If we want to go in this direction & accomplish what we have set out to do, what do we need to do in year 1, 2, 3? What are our priorities for those years? What resources do we need? And who s going to do what? How will we know when we re there? H  0ηo~ ? 33*X 0 P < z(  < d < c $h"    < s *hh% f   dP Comfort zones -- Cross arms Biggest risk you ve taken? Definition of insanity, doing the same things over and over again expecting different results -- and yet we do! Joel Barker, Futurist Books, videos in the 80 s, talked a lot about paradigms Paradigms give us rules& . But when our paradigm is the only paradigm, we re in trouble Listen to new comers -- see things differently What s the worst thing that can happen if we try xyz? Doesn t work and we learn something from it? Learn by trying and doing -- skiers and snowboarders? Bicycles? Read?H < 0ηo~ ? 33 [ 0  L p(  L d L c $h"    L s * h% f   Z*in your business/ org /industry /community++H L 0ηo~ ? 33\ 0  T >(  T d T c $h"    T s *hh% f   (It s all about people -- Anything to do with people is complex Snowden, complexity theory & complex adaptive systems So many ways for libraries to fail with regard to people So need a strong leader why do you go to a particular bank? Grocery store? Many of them around& . Convenience, yes, but if you don t like the service, don t you go elsewhere? Leaders set the tone in any organization. Understand the environment/community Clear direction and communication Fair Support & develop their staff Plan for the futureH T 0ηo~ ? 33] 0  \ "(  \ d \ c $h   ~ \ s *6h9 f   H \ 0ηo~ ? ̙33h_ 0 ( !h (  h d h c $h   @ h s * @h9 f  @ Something to remember as our profession gets older  average age of a librarian these days is in their late 40s Just saw a statistic that said by 2025, % of the world s population will be under 25 H h 0ηo~ ? ̙33j` 0 *" !p (  p d p c $h   @ p s *@h9 f  @ nInteresting study through intensive interviews, available at www.geeksandgeezers.com, of geezers  those in their 70s and 80s who lived in one era (one shadowed by depression and war) and those under 30 who grew up in the shadow of a computer screen. Talks a lot about defining moments or transformational experiences that really shape leaders  taking a command in the war for instance for the geezers Harder to find that crucible, training ground with defining moments for the geeks, although travel could be one. The other major point revolves around practicing, doing  practicing while performing (and of course mistakes will be made but learning takes place as we talked about earlier) =dH p 0ηo~ ? ̙33a 0 @!x "(  x d x c $h   @~ x s *@h9 f  @ H x 0ηo~ ? ̙33f 0 ! "(   d  c $h   5~  s *|'5h9 f  5 H  0ηo~ ? ̙33rb }äPש^PCʐ $8^0%2 JH  C,.dJSU8Rl0`ԫ"<VpWZ^5a3cerhTk[n_pruwy{<2 |#p02.;yi? )T(   x&www.dysarOh+'0T hTTp  dysartjones template Cabot Yu261Microsoft PowerPoint@!5@!Q̿@08^T GSg  )'    """)))UUUMMMBBB999|PP3f333f3333f3ffffff3f̙3ff333f333333333f33333333f33f3ff3f3f3f3333f33̙33333f333333f3333f3ffffff3f33ff3f3f3f3fff3ffffffffff3ffff̙fff3fffff3fff333f3f3ff3ff33f̙̙3̙ff̙̙̙3f̙3f333f3333f3ffffff3f̙3f3f3f333f3333f3ffffff3f̙3f3ffffffffff!___www4'A x(xKʦ """)))UUUMMMBBB999|PP3f3333f333ff3fffff3f3f̙f3333f3333333333f3333333f3f33ff3f3f3f3333f3333333f3̙33333f333ff3ffffff3f33f3ff3f3f3ffff3fffffffff3fffffff3f̙ffff3ff333f3ff33fff33f3ff̙3f3f3333f333ff3fffff̙̙3̙f̙̙̙3f̙3f3f3333f333ff3fffff3f3f̙3ffffffffff!___www2S1S2S+S2S1S2S+S2S1S2S+S2S1S2S+S2S1S2S+S2S1S2SRqkpkpkpHppppppvpvpvpppppppvNvNvpvNvTvvvpvTvvvv{v{v{v{v{v{vvvvT{TvvvvvvvvpvpvNvpppvppppvppvppvppSSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2S2zqppkpppNpppppppvpvppvvvvvTvvvvvvvpvvvvT{v{vvv{vvvv{T{vvvpvpvpppppppppppppppppp+S1S+S2S+S+R+S+S+R1R+S+R+S+S*S1R+R+S+S2S+S1S+SRqkpkpHpHpHpppppppppppkpppNppvNpNvNpNpNpppNpNvNvvvTvvvpvvvvvv{vvvpvvvTvvpppppHpHpkpHpHO.O.......O.......O.OHpS2S2S2S2S2SLS2S2S+S1S1SRS1S2R1S1S+S2S1S2S2S2S2zqkpkpkpHpkppppppppppppkpNpNpNpNpNppppppppvpvvvvvvvvvvvvvvpppppkpkpHU//.5//.5//.///.///.////5.2S+S+R+S+S+R+S2S+S+S+SSzSS+R1S+R+S+S1S+R+R+S2SRqkpkkkpkpkpkpkpkpkkpkpHpHpHHHpHNHNHkHpHpHpHpNvpvpppppvpvvNvpvvvpvpvNvpppppkpHkkp(/./././././.../././././..S2S2RRRLSKS+KKRKRKR1RSSzuS+RLR1RLR+RKRLSLK+S2zlpkpkppkkpkpkkpkpkkpHpkHHHHpHONO'O.O.U.U.V.U.V.V.VOUOwvvvvvvpvpvpppppkkpkpkI(/./././././././././.V./(+S2S*R+K*K*L+R#L*K*R*SSzRzSS*L+S*L*L+L*L+K*S+SRqkkkpkHHkkkHkHkkkHkkkHkkkHN'O'.-...............././/////5.5.UNvppvpNpppppppkpkpkpkpkk()(/.5.5./././././.5././((S2S2R+RLS1RLR2R2S+RLR+SuSSY2S1RLR1R2S+RLS+R2S2zlkkkpHkkkHpHkkkkkkpkkHO...5...4...4.4.4.4.5.4.5.5/5/5/5/5/6/6/VUvvppppkpkkpkppHI(////556565:55565556//(/(2S1S2S2S2S2S2S2S2S2S2S+S2S+S2S2S2S2S2S2S2S2S2SRqkkkkHkHkHHHHHkBkHkHkH.(..........4...4...4...4..././.5.//5///0//.vppkpkpkpkpkpkpkppp'((/.//5/5565:565555//./((SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2SSS2S2ulkkkkkkHkHkHkkkkkHO./.V./.V.V.V/V.V.V.V/V/V/V.V/V/V/V/W/W/W/W/WwppqppppppkpH((////W5WVWW\W\WWVW5W//./( Jane DysartTop 10 Reasons Libraries Failorts0z[ 0@DUniverssorts0z[ 0 "PDVerdanasorts0z[ 0"`DTimesasorts0z[ 0  C 0.  @n?" dd@  @@`` .& r` ^I  *   I ()j #VXW('&   ,x &  $$       !"#$$%&'/$$$$$2$ߗEQTM  $$$$R$hiyz4\$S 0e0e     A@ A1 8c8c     ?1d0u0@Ty2 NP'p<'pA)BCD|E|| %Hff@.g4GdGd z[ 0:ppp@ <4ddddL 0\m <4!d!dL< 0ʚ;ʚ;<4ddddL|- 08g4dddd z[ 00p p <0___PPT10 pp___PPT9/ 0z4?8g(? %O  =8d>Top Ten Reasons Libraries Fail & Survival Tips for Success  !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~      !"#$%&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWXYZ[\]^_`abcdefghijklmnopqrstuvwxyz{|}~(   x&www.dysartjones.com6http://www.dysartjones.com// 0DTimes New RomanTTVUܖx: 0ܖDArialNew RomanTTVUܖx: 0ܖ" DMonotype SortsTTVUܖx: 0ܖ0DWingdingsortsTTVUܖx: 0ܖ@DUniverssortsTTVUܖx: 0ܖ "PDVerdanasortsTTVUܖx: 0ܖ"`DTimesasortsTTVUܖx: 0ܖ C 0.  @n?" dd@  @@`` .& r`PowerPoint Document(}DocumentSummaryInformation8 tjones.com6http://www.dysartjones.com// 0DTimes New Roman0z[ 0DArialNew Roman0z[ 0" DMonotype Sorts0z[ 00DWingdingsorts0z[ 0@DUniverssorts0z[ 0 "PDVerdanasorts0z[ 0"`DTimesasorts0z[ 0  C 0.  @n?" dd@  @@`` .& r` ^I  *   I ()j #VXW('&   ,x &  $$       !"#$$%&'/$$$$$2$ߗEQTM  $$$$R$hiyz4\$S 0e0e     A@ A1 8c8c     ?1d0u0@Ty2 NP'p<'pA)BCD|E|| %Hff@.g4GdGd z[ 0:ppp@ <4ddddL 0\m <4!d!dL< 0ʚ;ʚ;<4ddddL|- 08g4dddd z[ 00p p <0___PPT10 pp___PPT9/ 0z4?8g(? %O  =8d>Top Ten Reasons Libraries Fail & Survival Tips for Success?>aCaslis Jan 2008 Jane Dysart Dysart & Jones Associates www.dysartjones.com jane@dysartjones.com <bP6)40U 06I/AgendaTop reasons library fail Environment & context Community focus Direction Alignment & value Communication People Survival strategies & tools to use to avoid failure Interactive!6WAWA0Why? Environment & Context{Failure to see changing patterns in your community Organizational changes Demographics Economic conditions User behaviors >3G3$G$$1Tool: Environmental ScanningA broad-ranging, mind-stretching effort to monitor and interpret social, political, economic, ecological, and technological events Landscape  terrain, bumps, growth areas WHY? To spot budding trends and conditions which will impact your environment@I  N 2%Techniques for Environmental ScanningSystematic monitoring & study of current events Futures research  Futurist & futurists Scenarios Qualitative & subjective, speculative Helps lengthen planning horizon Translate an inkling of a future opportunity or threat into a clearer strategic issue/answer http://www.dysartjones.com/blog_archives/2006_02_01_archive.shtmlXZBZC  <  ] B3  jForesight is not enough to guarantee a profitable journey toward the future & [but] without foresight, the journey cannot even begin Hamel & Prahalad Competing for the Future$ . 4XWhat do you see? What s happening/impacting?`Around you Your operation Your organization Your industry Your community Your country Your world a" a )oOperation Context: SWOT&lOperation Context: SWOT/SoWOTMThe implications of our strengths, weaknesses, threats and opportunities are:NN5Why? Environment & Context New technologies New processes New social structures & behaviors New world issues New government policies & regulations New funding models :6Monitoring Tools/ResourcesStephenslighthouse.sirsi.com Stephen Abram ResourceShelf.com Gary Price ShiftedLibrarian.com Jenny Levine SearchEngineLand.com Sullivan & Sherman Infotodayblog.com Information Today RSS feeds? Conferences? Z.7Why? Community Focus 48+Community Focus Tool: Market Segmentation+ 9Selecting Target Markets Preferred markets should be: Attractive or Profitable Can they  support you? Can they  buy your offerings? Relevant Do they need your types of offerings? Is there a huge barrier to entry for you? Strategic Do they fit with where you want to go? Measurable Can you clearly define who is in the segment? Accessible Can you get to them? Delivery channels in place? *ZZ7Z ZPZ Z'Z Z.Z Z1ZZ7 P   '   . 1l :Market Opportunity No organization can be all things to all people Segment your market to focus on those targets most critical to your organization Develop products & services especially for those markets Key customers Focus attention & resources JZcZZZc;Why? Community Focus Failure to align with & engage the community, especially in the wake of changes 360 in-depth awareness? Stakeholders? Niche/uniqueness? Proactive? Promotion vs engagement XQZ\ZZ P \$$<Community Focus ToolInformation Audit & is a systematic examination of information use, resources and flows in order to establish the extent to which they are contributing to an organization s objectives. The audit is verified by reference to both people and existing documents. Adapted from Aslib Information Resources Management Network (http://www.aslib.co.uk/info/subjectsinfoaud.htm) 6slH(=Information AuditFinds out about: information use information needs information flow attitudes & perceptions about info information cost & value issues & challenges Opportunities "  # f P  f $f>Information Audit% Identifies opportunities to use information resources for strategic advantage & strategic decision making Provides opportunities for information professionals to identify key partnerships and develop marketing opportunities Information Audits by Rebecca Jones, Jan 2004, Searcher Z!" ZZflv= f?Audit Focuses on1. Clients What do they need? What do they value? 2. Content What have we got? What do we need? 3. Value or cost of information How much are we spending? What s its value to the clients? 4. Information flows How is it shared? What s impeding its transfer? ( nZZ(nKZ nZZ#Z nZZ;nKZnZZ0nKZZ ( # ; 0   A?Tool: Market Analysis Understanding your organization & market? Its business - mission, purpose Strategic imperatives & objectives & key players Relationships Identifies opps to use info resources for strategic advantage & decision making Provides opps for info pros to identify key partnerships & develop marketing opps * $JkJ@ B6Studying Your Market Building Organizational Foresight7"Starting points Annual Report Strategic Plan Organization Chart  official and unofficial Your boss & executives in key areas Clients0ZxZ x CDigging for InformationConversations Communities of Interest Interviews: F2F, or by telephone your own, or through a third party Understand their situation, objectives, issues Focus groups Surveys or questionnaires \GZRZ'ZZG R ' F*Why do libraries fail? NO Clear Direction.+"Where is your library/service headed? What it s key focus? Key strategies? Stakeholders know and understand the direction? Planning & Visions 2} G,Direction Tool: Business Planning Framework+Why? Where? Who? What? (W) How? 5 Ws @+Z ^I Z&$$ TPurpose Direction Market / Clients Products & Services Capabilities / Resources H I Our Purposeg Established to diffuse knowledge among area subscribers The Niagara Library, 1800 Why do we exist?(9/9/JWhy Do People Use Our Services?Knowledge To learn something To gain new insights, understandings Problem Solving Acquire information for decision-making Entertainment Books, videos, CDs, relaxation tools Community  8(%  8(% KDirection Requires a Vision A target that beckons An image of a possible desired future state of affairs; preferred future WHERE you are going A state that does not presently exist and never existed before Realistic, credible and compelling  If you can dream it, you can achieve it Walt Disney :7[LVisions vs MissionsBA vision is a clear mental picture of a future organization WhereCB$ cA mission is a written description of what business we are in, and how we are going about it. Why dd$M N'Articulate a Future Create a Direction& ... so full of exciting possibilities that no one will be able to rest until it is achieved. No current trends lead inevitably to this envisioned future -- it demands a leap of faith & an ungodly amount of hard work. C. Farren & B. Kaye The Leader of the Future LZ$$$*'mStanding in the Future(Creating a preferred future: In 2012 we will be & . - our clients/markets will be & . - our offerings (products/services) will be & . - I ll be & .. OBWhy do libraries fail? Not Playing a Key Role in the Value Chain8Is your library critical to the organization? Do you have a deep understanding of the organization & your role in creating value? What are they trying to do? Bring more people or businesses to the community? Sell more products or services? Who are their clients? What impact do you have on their clients? .ZsZSZAZZ-sS*    (n"Alignment: Key stakeholder support^Key stakeholders: stake of support or demise Test goals with them before proceeding to tactics__P)Why? Aligning Plans & Staff Expectations nCascade& Purpose Direction for next 2-3 years -- strategic plan Annual business plan -- annual achievements & resources needed Department & individual plans and expectations R ZZZZ   Q'Why? Communication & Influencing SkillsIf you can t get your message across to your key stakeholders in a way that engages them, you have no chance! Not just getting the message across but ensuring action on their behalf Resources support Partnering Commitment 6) ( $$jCommunication: The WIIFM factor"Communication isn t about PowerPoints, memo s, blog postings, emails or presentations Communication is about helping people understand: What s in it for them Where they fit When things are supposed to be done Who s supposed to be doing what How they are supposed to be done&,  %k!Communication: Defined & detailedTEnsuring Communication WorksKnow your own style UEnsuring Communication WorksKnow the recipients decision-making style and how to engage with them: Consensus Broad-based collaboration Trusted few collaboration Independently made BGSG Q$VInfluencing Skills: ToolsPacing -- technique of varying your communication style to match that of other people Inquiry -- listening carefully to what people are saying & asking questions to fill in the gaps Leading -- transmitting info in a way that leads people to talk about possible solutions rather than your imposing solutions upon them; i.e. storytelling Proposing -- presenting possible solutions/ choice of options M V 6W( At The Table Voice$To move to the decision-making table: Clear direction which can be articulated Cross-functional experience Financial understanding of ROI & investments Presence Rebecca Jones research for SLA Executive Institute, Information OutlookB&{H& { HXCWhy do libraries fail? Challenging Thinking Patterns & Taking RisksYDefinition of InsanityL Doing the same thing over and over again expecting different results! (LK$ZParadigms & LearningParadigms = set of rules Learning Only Rules Don t try anything new Don t make mistakes No mistakes = no learning After action reviews6.,/.,/ [/Thinking Pattern Tool Paradigm Shift Question`What today is impossible to do, but if it could be done would fundamentally change what you do? 2a>$ $$ \2Why do libraries fail? People: Leadership & TeamsLeaders Set the tone in any organization Understand the environment & engage the community Have a clear direction and communicate it Are fair Support & develop their staff Plan for the future    ]$Leadership is not a spectator sport.%% Leaders do not sit in the stands and watch. Neither are leaders in the game substituting for the players. Leaders coach. They demonstrate what is important by how they spend their time, by the priorities on their agenda, by the questions they ask, by the people they see, the places they go, and the behaviors and results that they recognize & reward. The Leadership Challenge, Kouzes & Posner DZd     ^6Leadership Challenge Demonstrate what is important by:$7!how they spend their time, the priorities on their agenda, the questions they ask, the people they see, the places they go, the behaviors and results that they recognize & reward,>| Planning: direction Priorities: Set & keep Identifying, Ranking, Deciding, Balancing, Replacing/Sacrificing Services Questioning/understanding Relationships/partnerships & communication Modeling behaviors; re-enforcing positive behaviors <+K|+K| _Complex Systems3The ability to learn is a defining characteristic of being human; the ability to continue learning is an essential skill of leadership Learning to learn is key to becoming a leader Leadership in this world of ever-accelerating change requires both the wisdom of our elders & the insights of younger people`eGeeks & Geezers: How Era, Values & Defining Moments Shape Leaders by Warren Bennis & Robert Thomas0f2 OEras & differences Defining moments that unleash abilities, force crucial choices, & sharpen focus; crucible as training ground for future leaders Practicing as performing Z aLeaders$\create meaning out of events & relationships have the ability to process new experiences, to find their meaning & to integrate them into their own life  adaptive capacity have courage, optimism, tenacity & self-confidence are first class noticers  can recognize talent, identify opportunities, & avoid pitfalls have neoteny  retain youthful qualities as adults (curiosity, playfulness, eagerness, fearlessness, warmth, energy) ( ,Gjf Ideas for developing leaders Understand the geeks, the up and comers, who are concerned with meaning/ significance & making a difference, in collaborating, experimenting Look for more collaborative ways of doing things & technologies that support this globally Be bold, try things, learn from failures/ mistakesZ g&In Summary: Libraries fail because of Failure to see changing patterns in the community Failure to keep up with new developments/trends Failure to align with & engage the community, especially in the wake of changes Failure to identify key market segments/clients Having no clear direction \"    h%In Summary: Libraries fail because ofP 6. Failure to be a part of the knowledge value chain 7. Failure to tie direction into all staff s expectations & plans 8. Faulty communication & lack of influencing skills 9. Failure to take risks/try new things/ challenge thinking patterns 10.Faulty leadership, team development & succession 6&" 'i" Top Ten Reasons Libraries Fail!  #"$RJane Dysart Dysart & Jones Associates jane@dysartjones.com Caslis, Ottawa, Jan 08SZS,'/BCFGHIJKLMNOPQSTUZ[\]^_`abcdefghijk#p PK0 l6(  l~ l s *L"t l `}  t  x l c $ #t l ` t  H l 0޽h ? 33y___PPT10Y+D=' = @B +r8s>? bu)T(   x&www.dysartjones.com6http://www.dysartjones.com// 0DTimes New Roman0z[ 0DArialNew Roman0z[ 0" DMonotype Sorts0z[ 00DWingdings *   ՜.+,D՜.+,X      On-screen Show }9$ ATimes New RomanArialMonotype Sorts WingdingsUniversVerdanaTimes dysartjones?Top Ten Reasons Libraries Fail & Survival Tips for SuccessAgendaWhy? Environment & ContextTool: Environmental Scanning&Techniques for Environmental ScanningSlide 6-What do you see? Whats happening/impacting?Operation Context: SWOTOperation Context: SWOT/SoWOTWhy? Environment & ContextMonitoring Tools/ResourcesWhy? Community Focus,Community Focus Tool: Market SegmentationSelecting Target MarketsMarket OpportunityWhy? Community FocusCommunity Focus ToolInformation AuditInformation AuditAudit Focuses on@Tool: Market Analysis Understanding your organization & market7Studying Your Market Building Organizational ForesightDigging for Information+Why do libraries fail? NO Clear Direction-Direction Tool: Business Planning Framework Slide 26 Our Purpose Why Do People Use Our Services?Direction Requires a Vision Visions vs Missions Slide 31(Articulate a Future Create a DirectionStanding in the Future*Why? Aligning Plans & Staff Expectations CWhy do libraries fail? Not Playing a Key Role in the Value Chain#Alignment: Key stakeholder support(Why? Communication & Influencing Skills Communication: The WIIFM factor"Communication: Defined & detailedEnsuring Communication WorksEnsuring Communication WorksInfluencing Skills: ToolsAt The Table VoiceDWhy do libraries fail? Challenging Thinking Patterns & Taking RisksDefinition of InsanityParadigms & Learning0Thinking Pattern Tool Paradigm Shift Question3Why do libraries fail? People: Leadership & Teams%Leadership is not a spectator sport.7Leadership Challenge Demonstrate what is important by:Complex SystemsfGeeks & Geezers: How Era, Values & Defining Moments Shape Leaders by Warren Bennis & Robert ThomasLeaders Ideas for developing leaders 'In Summary: Libraries fail because of&In Summary: Libraries fail because of# Top Ten Reasons Libraries Fail! I ()?>aCaslis Jan 2008 Jane Dysart Dysart & Jones Associates www.dysartjones.com jane@dysartjones.com <bP6)40U 06I/AgendaTop reasons library fail Environment & context Community focus Direction Alignment & value Communication People Survival strategies & tools to use to avoid failure Interactive!6WAWA0Why? Environment & Context{Failure to see changing patterns in your community Organizational changes Demographics Economic conditions User behaviors >3G3$G$$1Tool: Environmental ScanningA broad-ranging, mind-stretching effort to monitor and interpret social, political, economic, ecological, and technological events Landscape  terrain, bumps, growth areas WHY? To spot budding trends and conditions which will impact your environment@I  N 2%Techniques for Environmental ScanningSystematic monitoring & study of current events Futures research  Futurist & futurists Scenarios Qualitative & subjective, speculative Helps lengthen planning horizon Translate an inkling of a future opportunity or threat into a clearer strategic issue/answer http://www.dysartjones.com/blog_archives/2006_02_01_archive.shtmlXZBZC  <  ] B3  jForesight is not enough to guarantee a profitable journey toward the future & [but] without foresight, the journey cannot even begin Hamel & Prahalad Competing for the Future$ . 4XWhat do you see? What s happening/impacting?`Around you Your operation Your organization Your industry Your community Your country Your world a" a )oOperation Context: SWOT&lOperation Context: SWOT/SoWOTMThe implications of our strengths, weaknesses, threats and opportunities are:NN5Why? Environment & Context New technologies New processes New social structures & behaviors New world issues New government policies & regulations New funding models :6Monitoring Tools/ResourcesStephenslighthouse.sirsi.com Stephen Abram ResourceShelf.com Gary Price ShiftedLibrarian.com Jenny Levine SearchEngineLand.com Sullivan & Sherman Infotodayblog.com Information Today RSS feeds? Conferences? Z.7Why? Community Focus 48+Community Focus Tool: Market Segmentation+ 9Selecting Target Markets Preferred markets should be: Attractive or Profitable Can they  support you? Can they  buy your offerings? Relevant Do they need your types of offerings? Is there a huge barrier to entry for you? Strategic Do they fit with where you want to go? Measurable Can you clearly define who is in the segment? Accessible Can you get to them? Delivery channels in place? *ZZ7Z ZPZ Z'Z Z.Z Z1ZZ7 P   '   . 1l :Market Opportunity No organization can be all things to all people Segment your market to focus on those targets most critical to your organization Develop products & services especially for those markets Key customers Focus attention & resources JZcZZZc;Why? Community Focus Failure to align with & engage the community, especially in the wake of changes 360 in-depth awareness? Stakeholders? Niche/uniqueness? Proactive? Promotion vs engagement XQZ\ZZ P \$$<Community Focus ToolInformation Audit & is a systematic examination of information use, resources and flows in order to establish the extent to which they are contributing to an organization s objectives. The audit is verified by reference to both people and existing documents. Adapted from Aslib Information Resources Management Network (http://www.aslib.co.uk/info/subjectsinfoaud.htm) 6slH(=Information AuditFinds out about: information use information needs information flow attitudes & perceptions about info information cost & value issues & challenges Opportunities "  # f P  f $f>Information Audit% Identifies opportunities to use information resources for strategic advantage & strategic decision making Provides opportunities for information professionals to identify key partnerships and develop marketing opportunities Information Audits by Rebecca Jones, Jan 2004, Searcher Z!" ZZflv= f?Audit Focuses on1. Clients What do they need? What do they value? 2. Content What have we got? What do we need? 3. Value or cost of information How much are we spending? What s its value to the clients? 4. Information flows How is it shared? What s impeding its transfer? ( nZZ(nKZ nZZ#Z nZZ;nKZnZZ0nKZZ ( # ; 0   A?Tool: Market Analysis Understanding your organization & market? Its business - mission, purpose Strategic imperatives & objectives & key players Relationships Identifies opps to use info resources for strategic advantage & decision making Provides opps for info pros to identify key partnerships & develop marketing opps * $JkJ@ B6Studying Your Market Building Organizational Foresight7"Starting points Annual Report Strategic Plan Organization Chart  official and unofficial Your boss & executives in key areas Clients0ZxZ x CDigging for InformationConversations Communities of Interest Interviews: F2F, or by telephone your own, or through a third party Understand their situation, objectives, issues Focus groups Surveys or questionnaires \GZRZ'ZZG R ' F*Why do libraries fail? NO Clear Direction.+"Where is your library/service headed? What it s key focus? Key strategies? Stakeholders know and understand the direction? Planning & Visions 2} G,Direction Tool: Business Planning Framework+Why? Where? Who? What? (W) How? 5 Ws @+ZZ&$$ TPurpose Direction Market / Clients Products & Services Capabilities / Resources H I Our Purposeg Established to diffuse knowledge among area subscribers The Niagara Library, 1800 Why do we exist?(9/9/JWhy Do People Use Our Services?Knowledge To learn something To gain new insights, understandings Problem Solving Acquire information for decision-making Entertainment Books, videos, CDs, relaxation tools Community  8(%  8(% KDirection Requires a Vision A target that beckons An image of a possible desired future state of affairs; preferred future WHERE you are going A state that does not presently exist and never existed before Realistic, credible and compelling  If you can dream it, you can achieve it Walt Disney :7[LVisions vs MissionsBA vision is a clear mental picture of a future organization WhereCB$ cA mission is a written description of what business we are in, and how we are going about it. Why dd$M N'Articulate a Future Create a Direction& ... so full of exciting possibilities that no one will be able to rest until it is achieved. No current trends lead inevitably to this envisioned future -- it demands a leap of faith & an ungodly amount of hard work. C. Farren & B. Kaye The Leader of the Future LZ$$$*'mStanding in the Future(Creating a preferred future: In 2012 we will be & . - our clients/markets will be & . - our offerings (products/services) will be & . - I ll be & .. P)Why? Aligning Plans & Staff Expectations nCascade& Purpose Direction for next 2-3 years -- strategic plan Annual business plan -- annual achievements & resources needed Department & individual plans and expectations R ZZZZ   OBWhy do libraries fail? Not Playing a Key Role in the Value Chain8Is your library critical to the organization? Do you have a deep understanding of the organization & your role in creating value? What are they trying to do? Bring more people or businesses to the community? Sell more products or services? Who are their clients? What impact do you have on their clients? .ZsZSZAZZ-sS*    (n"Alignment: Key stakeholder support^Key stakeholders: stake of support or demise Test goals with them before proceeding to tactics__Q'Why? Communication & Influencing SkillsIf you can t get your message across to your key stakeholders in a way that engages them, you have no chance! Not just getting the message across but ensuring action on their behalf Resources support Partnering Commitment 6) ( $$jCommunication: The WIIFM factor"Communication isn t about PowerPoints, memo s, blog postings, emails or presentations Communication is about helping people understand: What s in it for them Where they fit When things are supposed to be done Who s supposed to be doing what How they are supposed to be done&,  %k!Communication: Defined & detailedTEnsuring Communication WorksKnow your own style UEnsuring Communication WorksKnow the recipients decision-making style and how to engage with them: Consensus Broad-based collaboration Trusted few collaboration Independently made BGSG Q$VInfluencing Skills: ToolsPacing -- technique of varying your communication style to match that of other people Inquiry -- listening carefully to what people are saying & asking questions to fill in the gaps Leading -- transmitting info in a way that leads people to talk about possible solutions rather than your imposing solutions upon them; i.e. storytelling Proposing -- presenting possible solutions/ choice of options M V 6W( At The Table Voice$To move to the decision-making table: Clear direction which can be articulated Cross-functional experience Financial understanding of ROI & investments Presence Rebecca Jones research for SLA Executive Institute, Information OutlookB&{H& { HXCWhy do libraries fail? Challenging Thinking Patterns & Taking RisksYDefinition of InsanityL Doing the same thing over and over again expecting different results! (LK$ZParadigms & LearningParadigms = set of rules Learning Only Rules Don t try anything new Don t make mistakes No mistakes = no learning After action reviews6.,/.,/ [/Thinking Pattern Tool Paradigm Shift Question`What today is impossible to do, but if it could be done would fundamentally change what you do? 2a>$ $$ \2Why do libraries fail? People: Leadership & TeamsLeaders Set the tone in any organization Understand the environment & engage the community Have a clear direction and communicate it Are fair Support & develop their staff Plan for the future    ]$Leadership is not a spectator sport.%% Leaders do not sit in the stands and watch. Neither are leaders in the game substituting for the players. Leaders coach. They demonstrate what is important by how they spend their time, by the priorities on their agenda, by the questions they ask, by the people they see, the places they go, and the behaviors and results that they recognize & reward. The Leadership Challenge, Kouzes & Posner DZd     ^6Leadership Challenge Demonstrate what is important by:$7!how they spend their time, the priorities on their agenda, the questions they ask, the people they see, the places they go, the behaviors and results that they recognize & reward,>| Planning: direction Priorities: Set & keep Identifying, Ranking, Deciding, Balancing, Replacing/Sacrificing Services Questioning/understanding Relationships/partnerships & communication Modeling behaviors; re-enforcing positive behaviors <+K|+K| _Complex Systems3The ability to learn is a defining characteristic of being human; the ability to continue learning is an essential skill of leadership Learning to learn is key to becoming a leader Leadership in this world of ever-accelerating change requires both the wisdom of our elders & the insights of younger people`eGeeks & Geezers: How Era, Values & Defining Moments Shape Leaders by Warren Bennis & Robert Thomas0f2 OEras & differences Defining moments that unleash abilities, force crucial choices, & sharpen focus; crucible as training ground for future leaders Practicing as performing Z aLeaders$\create meaning out of events & relationships have the ability to process new experiences, to find their meaning & to integrate them into their own life  adaptive capacity have courage, optimism, tenacity & self-confidence are first class noticers  can recognize talent, identify opportunities, & avoid pitfalls have neoteny  retain youthful qualities as adults (curiosity, playfulness, eagerness, fearlessness, warmth, energy) ( ,Gjf Ideas for developing leaders Understand the geeks, the up and comers, who are concerned with meaning/ significance & making a difference, in collaborating, experimenting Look for more collaborative ways of doing things & technologies that support this globally Be bold, try things, learn from failures/ mistakesZ g&In Summary: Libraries fail because of Failure to see changing patterns in the community Failure to keep up with new developments/trends Failure to align with & engage the community, especially in the wake of changes Failure to identify key market segments/clients Having no clear direction \"    h%In Summary: Libraries fail because ofP 6. Failure to be a part of the knowledge value chain 7. Failure to tie direction into all staff s expectations & plans 8. Faulty communication & lack of influencing skills 9. Failure to take risks/try new things/ challenge thinking patterns 10.Faulty leadership, team development & succession 6&" 'i" Top Ten Reasons Libraries Fail!  #"$RJane Dysart Dysart & Jones Associates jane@dysartjones.com Caslis, Ottawa, Jan 08SZS,'/BCFGHIJKLMNOPQSTUZ[\]^_`abcdefghijk#prvg? u)TRoot EntrydO) b Pictures;Current User-8SummaryInformation(U     $ !"#]^&'()*+,-./0123456789:;<=>?@ABCDEFGHIJKLMNOPQRSTUVWX_`abcdefghijklmnopqrstuvwxyz{|}~%  !"#$%&'()*+, Fonts UsedDesign Template Slide Titles9 8@ _PID_HLINKSAphttp://www.dysartjones.com/ _Y0Cabot YuCabot Yusartj #VXW('&   ,x &  $$       !"#$$%&'/$$$$$2$ߗEQTM  $$$$R$hiyz4\$S 0e0e     A@ A1 8c8c     ?1d0u0@Ty2 NP'p<'pA)BCD|E|| %Hff@.g4QdQd,YUx: 0 ppp@ <4dddd  0TdVU <4!d!d  0Tʚ;ʚ;<4dddd U 0 g4dddd^Ux: 00p p <0___PPT10 pp___PPT9/ 0z4?8g(? %O  =.d>Top Ten Reasons Libraries Fail & Survival Tips for Success?>aCASLIS Jan 2008 Jane Dysart Dysart & Jones Associates www.dysartjones.com jane@dysartjones.com <bP6)*6X 06I/AgendaTop reasons library fail Environment & context Community focus Direction Alignment & value Communication People Survival strategies & tools to use to avoid failure Interactive!6WAWA0Why? Environment & Context{Failure to see changing patterns in your community Organizational changes Demographics Economic conditions User behaviors >3G3$G$$1Tool: Environmental ScanningA broad-ranging, mind-stretching effort to monitor and interpret social, political, economic, ecological, and technological events Landscape  terrain, bumps, growth areas WHY? To spot budding trends and conditions which will impact your environment@I  N 2%Techniques for Environmental ScanningSystematic monitoring & study of current events Futures research  Futurist & futurists Scenarios Qualitative & subjective, speculative Helps lengthen planning horizon Translate an inkling of a future opportunity or threat into a clearer strategic issue/answer http://www.dysartjones.com/blog_archives/2006_02_01_archive.shtmlXZBZC  <  ] B3  jForesight is not enough to guarantee a profitable journey toward the future & [but] without foresight, the journey cannot even begin Hamel & Prahalad Competing for the Future$ . 4XWhat do you see? What s happening/impacting?`Around you Your operation Your organization Your industry Your community Your country Your world a" a )oOperation Context: SWOT&lOperation Context: SWOT/SoWOTMThe implications of our strengths, weaknesses, threats and opportunities are:NN5Why? Environment & Context New technologies New processes New social structures & behaviors New world issues New government policies & regulations New funding models :6Monitoring Tools/ResourcesStephenslighthouse.sirsi.com Stephen Abram ResourceShelf.com Gary Price ShiftedLibrarian.com Jenny Levine SearchEngineLand.com Sullivan & Sherman Infotodayblog.com Information Today RSS feeds? Conferences? Z.7Why? Community Focus 48+Community Focus Tool: Market Segmentation+ 9Selecting Target Markets Preferred markets should be: Attractive or Profitable Can they  support you? Can they  buy your offerings? Relevant Do they need your types of offerings? Is there a huge barrier to entry for you? Strategic Do they fit with where you want to go? Measurable Can you clearly define who is in the segment? Accessible Can you get to them? Delivery channels in place? *ZZ7Z ZPZ Z'Z Z.Z Z1ZZ7 P   '   . 1l :Market Opportunity No organization can be all things to all people Segment your market to focus on those targets most critical to your organization Develop products & services especially for those markets Key customers Focus attention & resources JZcZZZc;Why? Community Focus Failure to align with & engage the community, especially in the wake of changes 360 in-depth awareness? Stakeholders? Niche/uniqueness? Proactive? Promotion vs engagement XQZ\ZZ P \$$<Community Focus ToolInformation Audit & is a systematic examination of information use, resources and flows in order to establish the extent to which they are contributing to an organization s objectives. The audit is verified by reference to both people and existing documents. Adapted from Aslib Information Resources Management Network (http://www.aslib.co.uk/info/subjectsinfoaud.htm) 6slH(=Information AuditFinds out about: information use information needs information flow attitudes & perceptions about info information cost & value issues & challenges Opportunities "  # f P  f $f>Information Audit% Identifies opportunities to use information resources for strategic advantage & strategic decision making Provides opportunities for information professionals to identify key partnerships and develop marketing opportunities Information Audits by Rebecca Jones, Jan 2004, Searcher Z!" ZZflv= f?Audit Focuses on1. Clients What do they need? What do they value? 2. Content What have we got? What do we need? 3. Value or cost of information How much are we spending? What s its value to the clients? 4. Information flows How is it shared? What s impeding its transfer? ( nZZ(nKZ nZZ#Z nZZ;nKZnZZ0nKZZ ( # ; 0   A?Tool: Market Analysis Understanding your organization & market? Its business - mission, purpose Strategic imperatives & objectives & key players Relationships Identifies opps to use info resources for strategic advantage & decision making Provides opps for info pros to identify key partnerships & develop marketing opps * $JkJ@ B6Studying Your Market Building Organizational Foresight7"Starting points Annual Report Strategic Plan Organization Chart  official and unofficial Your boss & executives in key areas Clients0ZxZ x CDigging for InformationConversations Communities of Interest Interviews: F2F, or by telephone your own, or through a third party Understand their situation, objectives, issues Focus groups Surveys or questionnaires \GZRZ'ZZG R ' F*Why do libraries fail? NO Clear Direction.+"Where is your library/service headed? What it s key focus? Key strategies? Stakeholders know and understand the direction? Planning & Visions 2} G,Direction Tool: Business Planning Framework+Why? Where? Who? What? (W) How? 5 Ws @+ZZ&$$ TPurpose Direction Market / Clients Products & Services Capabilities / Resources H I Our Purposeg Established to diffuse knowledge among area subscribers The Niagara Library, 1800 Why do we exist?(9/9/JWhy Do People Use Our Services?Knowledge To learn something To gain new insights, understandings Problem Solving Acquire information for decision-making Entertainment Books, videos, CDs, relaxation tools Community  8(%  8(% KDirection Requires a Vision A target that beckons An image of a possible desired future state of affairs; preferred future WHERE you are going A state that does not presently exist and never existed before Realistic, credible and compelling  If you can dream it, you can achieve it Walt Disney :7[LVisions vs MissionsBA vision is a clear mental picture of a future organization WhereCB$ cA mission is a written description of what business we are in, and how we are going about it. Why dd$M N'Articulate a Future Create a Direction& ... so full of exciting possibilities that no one will be able to rest until it is achieved. No current trends lead inevitably to this envisioned future -- it demands a leap of faith & an ungodly amount of hard work. C. Farren & B. Kaye The Leader of the Future LZ$$$*'mStanding in the Future(Creating a preferred future: In 2012 we will be & . - our clients/markets will be & . - our offerings (products/services) will be & . - I ll be & .. P)Why? Aligning Plans & Staff Expectations nCascade& Purpose Direction for next 2-3 years -- strategic plan Annual business plan -- annual achievements & resources needed Department & individual plans and expectations R ZZZZ   OBWhy do libraries fail? Not Playing a Key Role in the Value Chain8Is your library critical to the organization? Do you have a deep understanding of the organization & your role in creating value? What are they trying to do? Bring more people or businesses to the community? Sell more products or services? Who are their clients? What impact do you have on their clients? .ZsZSZAZZ-sS*    (n"Alignment: Key stakeholder support^Key stakeholders: stake of support or demise Test goals with them before proceeding to tactics__Q'Why? Communication & Influencing SkillsIf you can t get your message across to your key stakeholders in a way that engages them, you have no chance! Not just getting the message across but ensuring action on their behalf Resources support Partnering Commitment 6) ( $$jCommunication: The WIIFM factor"Communication isn t about PowerPoints, memo s, blog postings, emails or presentations Communication is about helping people understand: What s in it for them Where they fit When things are supposed to be done Who s supposed to be doing what How they are supposed to be done&,  %k!Communication: Defined & detailedTEnsuring Communication WorksKnow your own style UEnsuring Communication WorksKnow the recipients decision-making style and how to engage with them: Consensus Broad-based collaboration Trusted few collaboration Independently made BGSG Q$VInfluencing Skills: ToolsPacing -- technique of varying your communication style to match that of other people Inquiry -- listening carefully to what people are saying & asking questions to fill in the gaps Leading -- transmitting info in a way that leads people to talk about possible solutions rather than your imposing solutions upon them; i.e. storytelling Proposing -- presenting possible solutions/ choice of options M V 6W( At The Table Voice$To move to the decision-making table: Clear direction which can be articulated Cross-functional experience Financial understanding of ROI & investments Presence Rebecca Jones research for SLA Executive Institute, Information OutlookB&{H& { HXCWhy do libraries fail? Challenging Thinking Patterns & Taking RisksYDefinition of InsanityL Doing the same thing over and over again expecting different results! (LK$ZParadigms & LearningParadigms = set of rules Learning Only Rules Don t try anything new Don t make mistakes No mistakes = no learning After action reviews6.,/.,/ [/Thinking Pattern Tool Paradigm Shift Question`What today is impossible to do, but if it could be done would fundamentally change what you do? 2a>$ $$ \2Why do libraries fail? People: Leadership & TeamsLeaders Set the tone in any organization Understand the environment & engage the community Have a clear direction and communicate it Are fair Support & develop their staff Plan for the future    ]$Leadership is not a spectator sport.%% Leaders do not sit in the stands and watch. Neither are leaders in the game substituting for the players. Leaders coach. They demonstrate what is important by how they spend their time, by the priorities on their agenda, by the questions they ask, by the people they see, the places they go, and the behaviors and results that they recognize & reward. The Leadership Challenge, Kouzes & Posner DZd     ^6Leadership Challenge Demonstrate what is important by:$7!how they spend their time, the priorities on their agenda, the questions they ask, the people they see, the places they go, the behaviors and results that they recognize & reward,>| Planning: direction Priorities: Set & keep Identifying, Ranking, Deciding, Balancing, Replacing/Sacrificing Services Questioning/understanding Relationships/partnerships & communication Modeling behaviors; re-enforcing positive behaviors <+K|+K| _Complex Systems3The ability to learn is a defining characteristic of being human; the ability to continue learning is an essential skill of leadership Learning to learn is key to becoming a leader Leadership in this world of ever-accelerating change requires both the wisdom of our elders & the insights of younger people`eGeeks & Geezers: How Era, Values & Defining Moments Shape Leaders by Warren Bennis & Robert Thomas0f2 OEras & differences Defining moments that unleash abilities, force crucial choices, & sharpen focus; crucible as training ground for future leaders Practicing as performing Z aLeaders$\create meaning out of events & relationships have the ability to process new experiences, to find their meaning & to integrate them into their own life  adaptive capacity have courage, optimism, tenacity & self-confidence are first class noticers  can recognize talent, identify opportunities, & avoid pitfalls have neoteny  retain youthful qualities as adults (curiosity, playfulness, eagerness, fearlessness, warmth, energy) ( ,Gjf Ideas for developing leaders Understand the geeks, the up and comers, who are concerned with meaning/ significance & making a difference, in collaborating, experimenting Look for more collaborative ways of doing things & technologies that support this globally Be bold, try things, learn from failures/ mistakesZ g&In Summary: Libraries fail because of Failure to see changing patterns in the community Failure to keep up with new developments/trends Failure to align with & engage the community, especially in the wake of changes Failure to identify key market segments/clients Having no clear direction \"    h%In Summary: Libraries fail because ofP 6. Failure to be a part of the knowledge value chain 7. Failure to tie direction into all staff s expectations & plans 8. Faulty communication & lack of influencing skills 9. Failure to take risks/try new things/ challenge thinking patterns 10.Faulty leadership, team development & succession 6&" 'i" Top Ten Reasons Libraries Fail!  #"$RJane Dysart Dysart & Jones Associates jane@dysartjones.com Caslis, Ottawa, Jan 08SZS,'/BCFGHIJKLMNOPQSTUZ[\]^_`abcdefghijk#pB 0  x0(  xx x c $EKl]q K x x c $|FKl Gw K H x 0޽h ? 33___PPT10i.?D+D=' 3= @B +) I 0 04i(  4~ 4 s *$*l `}   ~ 4 s **lp `  q 4 s *x,l   Failure to identify key market segments/clients All things to all people? Market examination Strategic alignments with key client groups Products & services for those markets/clients ,00j 4 s *Al  : 4@ 3 A0@H 4 0޽h ? 33r2c)1(   x&www.dysartjones.com6http://www.dysartjones.com// 0DTimes New RomanTTVUܖx: 0ܖDArialNew RomanTTVUܖx: 0ܖ" DMonotype SortsTTVUܖx: 0ܖ0DWingdingsortsTTVUܖx: 0ܖ@DUniverssortsTTVUܖx: 0ܖ "PDVerdanasortsTTVUܖx: 0ܖ"`DTimesasortsTTVUܖx: 0ܖ C 0.  @n?" dd@  @@`` .& r` ^I  *   I ()j #VXW('&   ,x &  $$       !"#$$%&'/$$$$$2$ߗEQTM  $$$$R$hiyz4\$S 0e0e     A@ A1 8c8c     ?1d0u0@Ty2 NP'p<'pA)BCD|E|| %Hff@.g4QdQd,YUx: 0 ppp@ <4dddd  0TdVU <4!d!d  0Tʚ;ʚ;<4dddd U 0 g4dddd^Ux: 00p p <0___PPT10 pp___PPT9/ 0z4?8g(? %O  =d>Top Ten Reasons Libraries Fail & Survival Tips for Success?>aCASLIS Jan 2008 Jane Dysart Dysart & Jones Associates www.dysartjones.com jane@dysartjones.com <bP6)*6X 06I/AgendaTop reasons library fail Environment & context Community focus Direction Alignment & value Communication People Survival strategies & tools to use to avoid failure Interactive!6WAWA0Why? Environment & Context{Failure to see changing patterns in your community Organizational changes Demographics Economic conditions User behaviors >3G3$G$$1Tool: Environmental ScanningA broad-ranging, mind-stretching effort to monitor and interpret social, political, economic, ecological, and technological events Landscape  terrain, bumps, growth areas WHY? To spot budding trends and conditions which will impact your environment@I  N 2%Techniques for Environmental ScanningSystematic monitoring & study of current events Futures research  Futurist & futurists Scenarios Qualitative & subjective, speculative Helps lengthen planning horizon Translate an inkling of a future opportunity or threat into a clearer strategic issue/answer http://www.dysartjones.com/blog_archives/2006_02_01_archive.shtmlXZBZC  <  ] B3  jForesight is not enough to guarantee a profitable journey toward the future & [but] without foresight, the journey cannot even begin Hamel & Prahalad Competing for the Future$ . 4XWhat do you see? What s happening/impacting?`Around you Your operation Your organization Your industry Your community Your country Your world a" a )oOperation Context: SWOT&lOperation Context: SWOT/SoWOTMThe implications of our strengths, weaknesses, threats and opportunities are:NN5Why? Environment & Context New technologies New processes New social structures & behaviors New world issues New government policies & regulations New funding models :6Monitoring Tools/ResourcesStephenslighthouse.sirsi.com Stephen Abram ResourceShelf.com Gary Price ShiftedLibrarian.com Jenny Levine SearchEngineLand.com Sullivan & Sherman Infotodayblog.com Information Today RSS feeds? Conferences? Z.7Why? Community Focus 48+Community Focus Tool: Market Segmentation+ 9Selecting Target Markets Preferred markets should be: Attractive or Profitable Can they  support you? Can they  buy your offerings? Relevant Do they need your types of offerings? Is there a huge barrier to entry for you? Strategic Do they fit with where you want to go? Measurable Can you clearly define who is in the segment? Accessible Can you get to them? Delivery channels in place? *ZZ7Z ZPZ Z'Z Z.Z Z1ZZ7 P   '   . 1l :Market Opportunity No organization can be all things to all people Segment your market to focus on those targets most critical to your organization Develop products & services especially for those markets Key customers Focus attention & resources JZcZZZc;Why? Community Focus Failure to align with & engage the community, especially in the wake of changes 360 in-depth awareness? Stakeholders? Niche/uniqueness? Proactive? Promotion vs engagement XQZ\ZZ P \$$<Community Focus ToolInformation Audit & is a systematic examination of information use, resources and flows in order to establish the extent to which they are contributing to an organization s objectives. The audit is verified by reference to both people and existing documents. Adapted from Aslib Information Resources Management Network (http://www.aslib.co.uk/info/subjectsinfoaud.htm) 6slH(=Information AuditFinds out about: information use information needs information flow attitudes & perceptions about info information cost & value issues & challenges Opportunities "  # f P  f $f>Information Audit% Identifies opportunities to use information resources for strategic advantage & strategic decision making Provides opportunities for information professionals to identify key partnerships and develop marketing opportunities Information Audits by Rebecca Jones, Jan 2004, Searcher Z!" ZZflv= f?Audit Focuses on1. Clients What do they need? What do they value? 2. Content What have we got? What do we need? 3. Value or cost of information How much are we spending? What s its value to the clients? 4. Information flows How is it shared? What s impeding its transfer? ( nZZ(nKZ nZZ#Z nZZ;nKZnZZ0nKZZ ( # ; 0   A?Tool: Market Analysis Understanding your organization & market? Its business - mission, purpose Strategic imperatives & objectives & key players Relationships Identifies opps to use info resources for strategic advantage & decision making Provides opps for info pros to identify key partnerships & develop marketing opps * $JkJ@ B6Studying Your Market Building Organizational Foresight7"Starting points Annual Report Strategic Plan Organization Chart  official and unofficial Your boss & executives in key areas Clients0ZxZ x CDigging for InformationConversations Communities of Interest Interviews: F2F, or by telephone your own, or through a third party Understand their situation, objectives, issues Focus groups Surveys or questionnaires \GZRZ'ZZG R ' F*Why do libraries fail? NO Clear Direction.+"Where is your library/service headed? What it s key focus? Key strategies? Stakeholders know and understand the direction? Planning & Visions 2} G,Direction Tool: Business Planning Framework+Why? Where? Who? What? (W) How? 5 Ws @+ZZ&$$ TPurpose Direction Market / Clients Products & Services Capabilities / Resources H I Our Purposeg Established to diffuse knowledge among area subscribers The Niagara Library, 1800 Why do we exist?(9/9/JWhy Do People Use Our Services?Knowledge To learn something To gain new insights, understandings Problem Solving Acquire information for decision-making Entertainment Books, videos, CDs, relaxation tools Community  8(%  8(% KDirection Requires a Vision A target that beckons An image of a possible desired future state of affairs; preferred future WHERE you are going A state that does not presently exist and never existed before Realistic, credible and compelling  If you can dream it, you can achieve it Walt Disney :7[LVisions vs MissionsBA vision is a clear mental picture of a future organization WhereCB$ cA mission is a written description of what business we are in, and how we are going about it. Why dd$M N'Articulate a Future Create a Direction& ... so full of exciting possibilities that no one will be able to rest until it is achieved. No current trends lead inevitably to this envisioned future -- it demands a leap of faith & an ungodly amount of hard work. C. Farren & B. Kaye The Leader of the Future LZ$$$*'mStanding in the Future(Creating a preferred future: In 2012 we will be & . - our clients/markets will be & . - our offerings (products/services) will be & . - I ll be & .. P)Why? Aligning Plans & Staff Expectations nCascade& Purpose Direction for next 2-3 years -- strategic plan Annual business plan -- annual achievements & resources needed Department & individual plans and expectations R ZZZZ   OBWhy do libraries fail? Not Playing a Key Role in the Value Chain8Is your library critical to the organization? Do you have a deep understanding of the organization & your role in creating value? What are they trying to do? Bring more people or businesses to the community? Sell more products or services? Who are their clients? What impact do you have on their clients? .ZsZSZAZZ-sS*    (n"Alignment: Key stakeholder support^Key stakeholders: stake of support or demise Test goals with them before proceeding to tactics__Q'Why? Communication & Influencing SkillsIf you can t get your message across to your key stakeholders in a way that engages them, you have no chance! Not just getting the message across but ensuring action on their behalf Resources support Partnering Commitment 6) ( $$jCommunication: The WIIFM factor"Communication isn t about PowerPoints, memo s, blog postings, emails or presentations Communication is about helping people understand: What s in it for them Where they fit When things are supposed to be done Who s supposed to be doing what How they are supposed to be done&,  %k!Communication: Defined & detailedTEnsuring Communication WorksKnow your own style UEnsuring Communication WorksKnow the recipients decision-making style and how to engage with them: Consensus Broad-based collaboration Trusted few collaboration Independently made BGSG Q$VInfluencing Skills: ToolsPacing -- technique of varying your communication style to match that of other people Inquiry -- listening carefully to what people are saying & asking questions to fill in the gaps Leading -- transmitting info in a way that leads people to talk about possible solutions rather than your imposing solutions upon them; i.e. storytelling Proposing -- presenting possible solutions/ choice of options M V 6W( At The Table Voice$To move to the decision-making table: Clear direction which can be articulated Cross-functional experience Financial understanding of ROI & investments Presence Rebecca Jones research for SLA Executive Institute, Information OutlookB&{H& { HXCWhy do libraries fail? Challenging Thinking Patterns & Taking RisksYDefinition of InsanityL Doing the same thing over and over again expecting different results! (LK$ZParadigms & LearningParadigms = set of rules Learning Only Rules Don t try anything new Don t make mistakes No mistakes = no learning After action reviews6.,/.,/ [/Thinking Pattern Tool Paradigm Shift Question`What today is impossible to do, but if it could be done would fundamentally change what you do? 2a>$ $$ \2Why do libraries fail? People: Leadership & TeamsLeaders Set the tone in any organization Understand the environment & engage the community Have a clear direction and communicate it Are fair Support & develop their staff Plan for the future    ]$Leadership is not a spectator sport.%% Leaders do not sit in the stands and watch. Neither are leaders in the game substituting for the players. Leaders coach. They demonstrate what is important by how they spend their time, by the priorities on their agenda, by the questions they ask, by the people they see, the places they go, and the behaviors and results that they recognize & reward. The Leadership Challenge, Kouzes & Posner DZd     ^6Leadership Challenge Demonstrate what is important by:$7!how they spend their time, the priorities on their agenda, the questions they ask, the people they see, the places they go, the behaviors and results that they recognize & reward,>| Planning: direction Priorities: Set & keep Identifying, Ranking, Deciding, Balancing, Replacing/Sacrificing Services Questioning/understanding Relationships/partnerships & communication Modeling behaviors; re-enforcing positive behaviors <+K|+K| _Complex Systems3The ability to learn is a defining characteristic of being human; the ability to continue learning is an essential skill of leadership Learning to learn is key to becoming a leader Leadership in this world of ever-accelerating change requires both the wisdom of our elders & the insights of younger people`eGeeks & Geezers: How Era, Values & Defining Moments Shape Leaders by Warren Bennis & Robert Thomas0f2 OEras & differences Defining moments that unleash abilities, force crucial choices, & sharpen focus; crucible as training ground for future leaders Practicing as performing Z aLeaders$\create meaning out of events & relationships have the ability to process new experiences, to find their meaning & to integrate them into their own life  adaptive capacity have courage, optimism, tenacity & self-confidence are first class noticers  can recognize talent, identify opportunities, & avoid pitfalls have neoteny  retain youthful qualities as adults (curiosity, playfulness, eagerness, fearlessness, warmth, energy) ( ,Gjf Ideas for developing leaders Understand the geeks, the up and comers, who are concerned with meaning/ significance & making a difference, in collaborating, experimenting Look for more collaborative ways of doing things & technologies that support this globally Be bold, try things, learn from failures/ mistakesZ g&In Summary: Libraries fail because of Failure to see changing patterns in the community Failure to keep up with new developments/trends Failure to align with & engage the community, especially in the wake of changes Failure to identify key market segments/clients Having no clear direction \"    h%In Summary: Libraries fail because ofP 6. Failure to be a part of the knowledge value chain 7. Failure to tie direction into all staff s expectations & plans 8. Faulty communication & lack of influencing skills 9. Failure to take risks/try new things/ challenge thinking patterns 10.Faulty leadership, team development & succession 6&" 'i" Top Ten Reasons Libraries Fail!  #"$RJane Dysart Dysart & Jones Associates jane@dysartjones.com CASLIS, Ottawa, Jan 08SZS'/BCFGHIJKLMNOPQSTUZ[\]^_`abcdefghijk#p 0 " <(   ~  s *Jlp@ J ~  s *Jl `   J H  0޽h ? ̙33r=hA)1