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Prepare to Defend Your (site):
Website Performance Measurement
Thursday, November 12, 2009, 1:00 pm
Capital Hill Hotel Suites, 88 Albert Street, Tupper Room
Given today’s environment of increasing accountability, organizations across Canada are seeking practical ways
to show results to inquiring stakeholders. In particular, organizations are demanding to know why promotional and
communications activities shouldn’t be pared back. Especially that pesky website.
During this entertaining workshop, Kelly Kubrick of Online Authority will use live examples of attendees’ own
websites to illustrate how to measure your own website’s performance, report progress and show results.
First offered at the Manitoba Library Association’s (MLA) conference in May 2009, CASLIS National is now sending
the session on the road. Join us this fall in Winnipeg, Edmonton Calgary and Ottawa and learn how to:
- Prove you are using your website to offer better service to clients;
- Ensure your website remains accountable; and
- Secure resources to improve the website going forward.
It’s an Internet call to arms!
Who Should Attend
This non-technical workshop will appeal to anyone involved with website content, design and strategy. Individuals
who work directly with their organization’s website content will come away with tips and tricks to maximize
their web presence. Managers will come away with a better idea of how to justify their website to upper management
and stakeholders.
Participant Comments
"The best workshop I've been to in a long time"
"I can really use Kelly's tips and tricks in my workplace"
"Kelly is such a dynamic speaker and her topic was so interesting - we just have to bring her back for another
session"
"I'm so glad I attended this session and now I'm anxious to get back to work and fix up my website"
When: Thursday, 12 November 2009, from 1:00 pm to 4:00 pm
Where: Capital Hill Hotel Suites, 88 Albert Street, Tupper Room
Cost:
- CLA Members - $40
- Personal Members of other professional associations -$45
- Non-members - $50
- CLA Student Members - $20
- Student Non-members - $25
Register by sending your name and membership/student status to: rsvp@caslisottawa.on.ca.
If you require a receipt for this event please include a request with your RSVP before November 6.
For more information, please contact CASLIS Ottawa at info@caslisottawa.on.ca
About the Speaker
Kelly Kubrick, owner of http://www.OnlineAuthority.com, is an experienced
consultant who specializes in Internet performance measurement. Kelly’s expertise stems from her years with
Time Inc, Time Warner’s publishing division in New York. As Director of eCommerce Development, she oversaw the
planning and launch of websites for brands such as TIME, Sports Illustrated, People and Fortune and served on joint
Time Inc.–America Online (AOL), marketing, online customer service and email corporate task forces. Kelly comes
armed with academic credentials including an MBA from New York University, a diploma from the Radcliffe Publishing
Course at Harvard University and a BA from Victoria College at the University of Toronto.
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